

Crafted by Women, for Women to Empower Each Other

Our Story
In 2020, our founder, Luca Kuhn, set out to transform women’s cycling apparel. She saw a market dominated by gear that was often designed with men in mind, leaving women’s fit and needs as an afterthought. Luca wanted something different: high-quality cycling wear that empowers women to feel strong, confident, and supported on every ride - and that looks beautiful, simple, and timeless.
Over the next four years, she dedicated herself to crafting a line that not only looks incredible but feels amazing. Made with premium, body-responsive, and moisture-wicking fabrics, LUCA’s gear is designed to perform in every environment, from high-intensity spin classes to long, challenging road routes.
But LUCA is more than apparel - it’s a community. We believe that every ride is a chance to push beyond comfort zones, explore new horizons, and support each other along the way. Together, we’re building a space where women feel empowered, celebrated, and ready to take on any challenge - in gear that’s built to go the distance.
Come ride with us!

Understanding LUCA's Design Philosophy
Looking at the context provided, I notice that LUCA's core strength lies in creating sleek, timeless designs specifically for women cyclists. This unique positioning gives me a strong foundation for our story series. The focus on women-specific design is particularly important as it addresses a clear gap in the cycling wear market.
Crafting the Narrative Structure
I'll structure each story in the series around these key elements:
The Inspiration "Every LUCA piece begins with a simple question: What do women cyclists really need? Our design journey starts by listening to our community of riders, understanding their challenges, and turning those insights into innovative solutions."
Technical Excellence "We meticulously select materials and design features that work specifically for women's bodies in motion. From the perfect pocket placement to strategic compression zones, every detail serves a purpose."
Community Input “The whole LUCA community have been invaluable in shaping our designs. Real feedback from real riders helps us refine every element until it's exactly right.

LUCA Cares
We believe in cycling’s power to change lives and are committed to making the sport more accessible for women. LUCA supports organisations providing bikes, training, and education to women and girls in underserved communities. Through partnerships and monthly donations, we’re helping more women ride confidently. Get in touch to learn more about our impact.