
Own Your Freedom, Own Your Ride
It’s a motto and a mantra to us at LUCA: "own your freedom, own your ride." But what exactly do we mean when we say it?
Well, cycling is a fantastic way to get around, sure. But it’s also so much more. It’s a symbol of freedom; a way to break free from the everyday constraints we all face. The simple act of riding a bike can represent something really very deep – as any cyclist who’s been at it for a while knows, it can sometimes feel like flying, or something close at least.
This can be especially the case for women. In the words of American feminist thinker and social reformer Susan B. Anthony:
"Let me tell you what I think of bicycling. I think it has done more to emancipate women than anything else in the world. It gives women a feeling of freedom and self-reliance."

Cycling is about empowerment, autonomy, and the power to decide where you want to go, how you want to get there, and who you want to do and, importantly, be along the way. You have the freedom to explore new places with a good bike and a bit of effort, to challenge (and prove) yourself physically and mentally, and to take control of your journey. Whether you’re cruising down a quiet country lane or climbing a tough hill course on your BMX, cycling gives you the power to navigate your own path.
This sense of autonomy is what makes the connection between cycling and empowerment so powerful. So, own your freedom, own your ride.
But there is more to it than this. The cycling industry has sort of overlooked women for too long, now. Women’s cycling gear has often felt like an afterthought, with companies simply tweaking men’s designs and passing them off as suitable for women. A bit smaller, maybe a bit more give in the chest and hips… but essentially the same.

However, and though it shouldn’t need saying, women are not just smaller versions of men. We have our own unique strengths, styles, and needs. Gear that fails to reflect this misses the point entirely. Women deserve cycling gear that is thoughtfully designed to fit their bodies, reflect their individuality, and support them in their cycling journey.
This is why we implore ourselves and our customers and, most importantly our community, to own our rides. Doing so means embracing your individuality. Cycling gear should reflect this… it should augment it. It should never be something for which you have simply settled.
